Enticent is the leading provider of turn-key database, email, and loyalty marketing programs to media companies. Deployed by over 300 leading media brands, Enticent products are used to increase ratings and web traffic while driving audience database growth and generating direct response for advertisers. Enticent clients include media properties owned by Clear Channel, CBS Radio, Entercom, Comcast, Belo, Citadel, Tribune, and many others.

What we believe

High performance database, loyalty marketing, and web 2.0 tools should be affordable, easy to use, and well supported. This is why, unlike other vendors, many of our products include prizing, audience support, and syndicated content…all at no extra cost.

Audience databases should support your most important objectives. Effective audience database strategies raise ratings, dramatically increase web traffic, and generate measurable response for advertisers.

The response generated from an audience database is ultimately more important than its size. Any station can buy a list of email addresses, but that doesn’t mean anyone on that list will tune in more frequently, show up at an event, or support an advertiser. Measurable response is what ultimately matters most.

An audience loyalty program and an email club are two different things. Both have a place, but neither is a replacement for the other. An audience loyalty program provides incentives for audience members to be “proactive” by listening or watching longer, participating in research, attending station events, surfing the station’s web site, and supporting station advertisers. The goal of an audience loyalty program is to encourage on-going and persistent "actions" that support that station. Email clubs are lists of people who "passively" wait for the station to “push” mail to them.

Broadcast media companies are not thinking big enough when it comes to audience databasing. The direct response marketing business exceeds $160 billion per year in the U.S. alone. Effective audience database strategies can open the door to new, large, and desperately needed revenue streams.

Contact Us for more information on how we can help your business meet its objectives.