Benefits

Drive Thousands of Listening Appointments
Most participating listeners will keep 2,3,4 or more listening appointments per day for the life of the promotion.

Talk On-Air About $10,000 Worth of Cash and Prizes.
Word that Wins includes over $10,000 worth of cash and prizes that your listeners have a chance to win!

Increase Attendance at Station Events
Word that Wins will increase the number of audience members that show up at station events including van hits and remotes.

Collect Valuable Listener Research
Word that Wins rewards your audience for completing customized perceptual research. Find out what your P1's think and save the thousands of dollars this sort of research would typically cost.

Grow a Database You Can Use Forever
Word that Wins will provide added lift or a kick start to your database efforts. At the end of the promotion, you get a complete download of your database to use in your future marketing efforts.

Attract Diary Keepers
Word that Wins is designed to appeal to the same personality types that are willing to keep diaries. Diary keepers are willing to jump through hoops to support your station for small incentives. In fact, for radio, they are willing to bear the pain of keeping a diary for one lousy dollar. Word that Wins appeals to those individuals that are willing to go the extra mile to support your station… just like a diary keeper.

Easy to Operate
It will take you less than 2 minutes per day to service the Word that Wins promotion.

Highly Affordable and Easy to Liquidate
Word that Wins is priced based by market so it is affordable for everyone. And with our ready-to use sales presentation, it is easy to recruit an advertiser to recover the cost of the entire promotion.